To begin that project, to create something, to do something. He challenges us to begin—despite the fact that there are no guarantees, despite the fact that you may or may not be in the mood.
None of this matters. To begin is what matters.
I think he’s right. This website has been around for a while now, but in January I decided that I would commit to posting something every day. Up until then my posting schedule was a mash-up of starts and stops, dependent upon a rush of enthusiasm or inspiration. Posting every day hasn’t been easy. But it hasn’t been all that difficult either. Some days I struggle with what to write about, finding new people to interview, and making the time, but I’m doing it.
I’m not sure why it’s different this time, but I think it has something to do with what Mr. Godin writes in his book: “Standing still is the riskiest plan of all.” I believe that. I've found standing still creates more anxiety and angst than writing every day ever does.
So if the question is “What to do when it’s your turn?” I say take it.
It’s more exciting, more interesting, and far more rewarding than sitting it out.